Style isn't the cherry on top. It's the switch that turns you on.

Hi, I'm Sarah…

And my intuition tells me you've landed here for a reason.

And if I had to take a wild guess at what your reason is, I'd say it's because you have a wardrobe bulging at the seams with clothes, yet most mornings you stand in front of it and still feel like you've got nothing to wear.

Am I right?

And it's not that you haven't tried. You have. You keep buying things, hoping this will be the piece that pulls it all together. But somehow you still walk out the door feeling slightly off. Like you're wearing clothes, but not quite wearing yourself!

Here's what I know after working with women just like you: it's not just a wardrobe problem. It's not even really a style problem.

It's a "you've changed, but your style hasn't caught up" problem. Your body is different, your life looks completely different, and who you are now is nothing like who you were ten years ago. And somewhere in the middle of all these changes, the version of yourself you used to dress for slowly shifted, but nobody told you how to catch up with her.

So you're stuck, dressing for a woman you used to be, or one you think you should be. Neither of which feels right.

And it shows up in ways that go way beyond getting dressed. You've noticed you avoid photo opportunities. You say no to invitations and opportunities that mean being seen because you already know how self-conscious you'll feel. You walk into rooms feeling invisible and uncomfortable, even when you know there is a vibrant, funny, confident version of you that no one is currently seeing.

I know exactly what it feels like to have a version of yourself on the inside that isn't showing up on the outside.

To want to be seen, really seen, but be absolutely terrified of what happens if you are.

I've been obsessed with clothes and being different since I was a kid. Deep down I knew I wanted to stand out. I felt like I was meant to.

But the older I got, the stronger the part of me that was terrified got. Terrified of being judged. Of looking ridiculous. Of people talking behind my back or thinking, who does she think she is?

So I shrank and diluted the way I dressed. I made myself smaller and blander than I felt inside, and it was disheartening in a way I couldn't fully articulate at the time.

I remember having horrible thoughts about how insignificant and boring I was. I would look at others out in the world unapologetically being themselves and felt envious, because that's what I wanted more than anything.

But guess what, the only person stopping me was me and I was waiting for someone to tell me it was ok to be that person, which was never going to happen…

That's exactly where I come in.

I'm a personal style coach and wardrobe strategist, and the work I do goes deeper than clothes, because getting dressed is never really just about getting dressed. It's about expression, identity, and permitting yourself to be seen and take up space, as yourself.

And I understand that from a very personal place.

I'm a magical combo of Irish and Yorkshire, born in Ireland, raised in Hull, and now living in London, which I think tells you some things about me already. (If we use stereotyping, which I’m ok with here)

I'm direct. I'm warm. I have a sense of humour that tends to emerge at unexpected (ok, ok, sometimes inappropriate) moments, and I LOVE potatoes!

I come from a big, extended family: step-parents, older step-siblings, and two younger brothers (whom I adore), the whole shabang! I'm a semi-reformed people pleaser who has done a lot of work to stop shrinking herself to fit in.

And that last bit? That's where my story really connects to yours.

The fine and bland outfit era!

I had to be the one to give myself permission! So I stopped waiting.

IBut didn't have some big dramatic come to Jesus turning point, I simply started paying more attention and being a bit more intentional about trying different things, but looking back my style was still pretty safe and bland compared to where I am now, but it was a start which is the most important thing!

And this period went on for a few years, including through and post pandemic, and then life did what life does and threw me a curvebal which landed me working in a vintage shop part time, and honestly, something about being surrounded by all those clothes cracked something open in me and gave me permission to take more risks and just try things.

So I started experimenting properly, like I hadn't done since I was a teenager. But at that time I didn't understand my personal style or have the knowledge, skills or framework to repeat what worked and evolve what didn’t.

So there were many outfits that were questionable and felt like I was stepping out in a costume!

But that aside, even with all the outfits I would never wear again now, it still felt really good good to be experimenting again.

And that feeling was the beginning of everything.

From there it was gradual. Learning to tune into what actually felt right instead of what the rules said, slowly developing the skills and the eye, building systems that worked for me, and piece by piece building a wardrobe that felt like me again, not a past version of me, not an aspirational one, just me, now.

And when that shifted it wasn't just how I looked that changed, it was how I showed up, in rooms, in relationships, in my business, because when what you're wearing fits who you actually are, something shifts in everything.

That's what I want for you.

  • Bike Reflector On a String Era!

  • Embodying The Vivienne Westwood Pirate eye from a young age!

  • Early 90's teen Era!

  • The leggings era

  • Fine and Safe Era

  • Experimental Era!

  • Full in my F*ck Yeah Style Era!

Here's how we do it

I don't do bossy rules or long shopping lists, and I don't give advice that ignores what's already hanging in your wardrobe. I don't work to the usual traditional styling tropes of dressing for a particular body shape or colour palette. Everything is tailored to you as an individual, to what makes you feel like you and what makes you feel fuck yeah.

I'll help you get clear on who you are now and who you want to become, not who you were, not what the trends or society are telling you you should be. I'll work with what you already own, because more often than not the wardrobe you need is closer than you think. Together we'll create a personalised styling system using principles that actually work, so getting dressed feels consistent and easy instead of exhausting, and you'll walk out the door feeling confident and fuck yeah.

I'll always tell you the truth. I'm not here to be a yes woman, but anything I deliver comes wrapped in warmth and a bit of Irish Yorkshire directness wrapped in a hug. There's no judgment, no overwhelm, and no telling you what you should or shouldn't wear.

Just clarity. And a style that truly feels like yours.

If you're ready to stop feeling invisible, stop treating getting dressed like a mountain you climb every single day, and start showing up as the woman you actually want to be, let's have a chat.

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